Online, Unmoderated User Testing

Loop¹¹ is a self-serve, hosted solution for usability consultants, web managers and web designers to get the metrics you need to optimise website usability.

Create User Test

Use our easy step-by-step process to create professional usability tests in minutes. You’ll become a usability professional in no time!

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Invite Participants

Collecting responses is simple. Source them for free via social media or a website pop-up OR buy users that match your visitor demographics.

Analyse Data

We’ve simplified the reporting by focusing on the usability metrics that matter. See the results of your project online – instantly.

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5 Reasons Loop¹¹ Makes Usability Testing Easier

Test early, test often…affordably: Now you can conduct user testing faster, at a lower cost and more frequently than ever before.
No coding. No downloading: There's no need for your participants to download software. No code to install. No need for training. And no lengthy subscriptions.
Real-time results: Track task completion rates, number of clicks, time on task, satisfaction…and more.
Test in over 40 languages: Run your user test in up to 40 foreign languages. And if we don't have yours, let us know and we'll get it!
Test on any HTML interface: Conduct testing on any interface that can be displayed in html. And not just your own website, benchmark against your competitors.

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New Feature: Extra Participant Filtering

Last month we added participant filtering to reporting which specifically allowed you to include (or exclude) participants who had not fully completed your user tests. Today we’ve added to the filtering options to allow you to exclude participants who don’t meet certain quality thresholds.

You can now create ...

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Usability Testing On The iPad

There has been a lot of negative commentary on the usability of the iPad since it launched, including Jakob Nielsen’s critique of its usability failings. However, what’s even more important than the usability of the iPad is the usability of YOUR website or app ON the iPad.

There ...

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