What is Loop¹¹?

Loop¹¹ is a web-based user-experience testing tool, allowing you to conduct remote, unmoderated usability testing on any kind of digital interface providing you with detailed quantitative usability metrics.

Who Should Use Loop¹¹

• Usability Professionals: Researchers, analysts or consultants can use Loop¹¹ for quantitative reporting of usability metrics, or to complement lab-based user testing.
• Web Developers: Check how usable your websites or applications are.
• Web Designers: Test and improve the usability of your interfaces and designs.
• Web Managers: Improve conversion and goals by identifying usability issues.

When to Use Loop¹¹

• Comprehensive Usability Evaluation: Unearth the big usability problems across your website.
• Benchmarking Study: Track and measure usability improvements over time.
• Competitive Evaluation: Identify what works and what doesn’t across your competitive landscape. See a competitive evaluation case study comparing airline websites.
• Current Site vs Prototype Comparison: Make sure the new design is a significant improvement over what currently exists.
• Feature and Function Test: Examine the usability of specific features or functions of your site.
• True Intent Study: Find out the real reasons users visit your website and how they approach those tasks.

Loop¹¹ Features and Benefits

Loop¹¹ does not require you or anyone else to download programs or install code in order to use it. It is simple to set-up and stacked with world-class features.

• The perfect complement to lab-based user testing enabling you to quantify usability metrics with 100s of participants
• Affordably priced allowing you to conduct more frequent iterative user testing, quicker and cheaper than ever before
• Reduce the number of usability problems long before you launch by testing on early stage wireframes designs of any interface, such as:
  • Websites
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  • Intranets
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  • Wireframes
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  • Mobiles
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• Conduct user testing in over 40 languages to ensure your product works globally, not just locally
• Conduct user testing of competitor websites to benchmark against your own
• Simple, step-by-step guided project set-up and project administration control
• 'At-a-glance' dashboard reporting includes the following metrics:
  • Task completion rate
  • Time per task
  • Most common success page
  • Most common fail page
  • Most common first click
  • Most common navigation path
  • Detailed participant path analysis
  • Number of page views to complete tasks