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It may not seem like user experience has much to do with marketing—after all, sales and promotions are what drive customers toward conversions. But that’s where you’d be wrong. How many times have you visited a website that was difficult to navigate? Probably more times than you can count. Perhaps
“Findability precedes usability in the alphabet and on the Web. You can’t use what you can’t find.”—Peter Morville, in Ambient Findability Usability testing is a common approach for assessing the performance of websites and applications. However, one important aspect of user experience that traditional testing does not address is assessing
Are you looking to improve your website’s UX to cater to your web page visitors? You need to understand your users better! Learn about these 7 principles of human psychology and start leveraging them in your website UX design.
Also called ‘interaction design’, user experience (UX) design is concerned with usability. This is crucial when designing a data-heavy UX for organizations dependent on data, from startups to enterprises. Big data. Cloud computing. Data analytics. Many companies are implementing predictive and prescriptive analytics to improve users’ experiences intuitively. This requires
If you are not working on improving your customer experience and providing an omnichannel customer experience, you are risking making your business obsolete. Yes, you heard it right! A SaaS customer experience is vital for any business. Without it or it functioning with a hindrance and block, it can lead
The modern-day shopper looks for more than just products and information. They want to associate with brands that identify and interact with them. As a small business striving to cut through the digital crowd, your best ticket is an excellent UI/UX design for your website. This approach will help boost
Scaling your web design is all about improving your design efforts and eliminating all the roadblocks that affect your team’s performance. It means taking steps to ensure that your team is able to produce high-quality web designs.
Most brands, if not all, utilize emailing to connect with their customers. In fact, 78% of marketers saw an increase in email engagement over the last 12 months. This goes to show that email marketing is far from being an obsolete form of business communications. However, what happens if a
A website having great UX/UI design is like an eye-catching brick-and-mortar store where products are strategically placed for the customer to see.