Envato is an entirely bootstrapped company, creating and managing online marketplaces for creatives around the globe. They’ve been servicing millions of users and growing exponentially for the last 10 years. Now they are faced with a vexing problem of how they deal with aging architecture, unsuited for their future growth, while continuing to rocket forwards. At the center of this conundrum is information architecture (IA) and search engine optimization (SEO).
Originally published on True North.
Latest posts by Ben Newton (see all)
- Introducing Loop11’s Tester Panel - March 24, 2020
- Our Response to the Coronavirus - March 17, 2020
- Release Notes: 5 Second & First Click Tests, Image Testing& More… - October 17, 2018
Give feedback about this article
Were sorry to hear about that, give us a chance to improve.
Was this article useful?
YesNo
