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Usability Case Study: Wireframe Usability Testing

A Swedish University recently used Loop11 to run a usability test on two different prototypes of a tourism website. Their testing yielded some interesting results.

Case Studies

Airline Website Usability: British Airways Soars Ahead!

A recent study to rate the usability for the world's leading Airline websites, showed that the British Airways website is far and above the most user friendly website.

Case Studies

Usability Case Study: iPad vs PC

We conducted a split-tested usability study to compare a website's user experience on the iPad vs a PC.

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User Testing a User Testing Tool

I realize the title of this article sounds unbelievably meta but stick with me. This was exactly what we had to do

Benchmarking, User Testing & Websites

Médecins Sans Frontières (MSF) is one of the world’s leading independent organisations for medical humanitarian aid. Every year nearly two hundred

Articles

Bad UX Is Costing Charities Money

“How can good web design for a non-profit organization result in a better user experience, resulting in a higher likelihood

Case Studies

BECU (Boeing Employees’) Credit Union Website

The clever guys at the interactive agency ZAAZ, did some re-design work on the BECU website. Using Loop¹¹, they wanted to find out what to call a section of the website.

Prototype user testing with Axure & Loop11

In late 2015 a major bank used a combination of Loop11 and Axure to create and test some new prototypes aimed at

Case Studies

Finding The Holes In Your Website’s UX

Fact #1: Many companies spend thousands of dollars on their website. Fact #2: Most of these companies have little idea

Competitive Benchmarking: The Art of UX Espionage

For many companies, competitive benchmarking is a foray into the world of espionage. Being able to see which elements of

Case Studies

Loop¹¹ Answers Samaritans Call For Usability Help

SiftGroups ran a project to explore the usability of Samaritans’ established website with a view to informing how to shape its approach to the forthcoming website redesign.

Case Studies

Education Powerhouse Quantifies User Happiness

Teach for All used Loop¹¹ to uncover real UX insights and feedback that led to critical website improvements.

Case Studies

Which City Council has the best website?

We took six of Australia’s capital city councils and tested the usability of their websites. You’ll be surprised by which council came out on top.

Testing The Fastest Way To Grow An Email List

At Loop11 we have a lot of website traffic. We rate well in search engines and have a lot of

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