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Surveys vs. Usability Tests: Choosing the Right UX Research Tool
Let’s face it – creating a digital product isn’t just about cool features or sleek designs. It’s about one thing:
Understand user behavior on your website.
 Test usability on mobile devices and tablets.
Conduct live, guided user testing sessions.
Design or refine your information architecture.
Allow users to test without assistance.
Understand visitors’ goals and satisfaction.
Determine which design performs better.
Analyze your website against competitors.
Optimize design before development.
Measure ease of finding your online properties.
Gain deeper insights using the power of AI.
Track users’ clicks and navigation patterns.
Visualize user engagement and interaction.
 Capture user interactions for usability analysis.
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Understand user behavior on your website.
Test usability on mobile devices and tablets.
Conduct live, guided user testing sessions.
Design or refine your information architecture.
Allow users to test without assistance.
Understand visitors’ goals and satisfaction.
Determine which design performs better.
Analyze your website against competitors.
Optimize design before development.
Measure ease of finding your online properties.
Gain deeper insights using the power of AI.
Track users’ clicks and navigation patterns.
Visualize user engagement and interaction.
Capture user interactions for usability analysis.
Articles on the latest usability research, testing and Loop11 news, tips and developments.
True North is a podcast which looks to uncover stories of UX discovery and innovation.
Let’s face it – creating a digital product isn’t just about cool features or sleek designs. It’s about one thing:
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User experience design best practices are forever evolving along with people’s online behavior. And this tendency toward change and evolution
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