Loop11 Articles
A Marketer’s Guide To Customer Segmentation
Customer segmentation is the essential first step in any digital marketing strategy. Here are the customer segmentation tips you should use in 2023.
- Product
- Features
Features
Understand user behavior on your website.
 Test usability on mobile devices and tablets.
Conduct live, guided user testing sessions.
Design or refine your information architecture.
Allow users to test without assistance.
Understand visitors’ goals and satisfaction.
Determine which design performs better.
Analyze your website against competitors.
Optimize design before development.
Measure ease of finding your online properties.
Reporting Features
Gain deeper insights using the power of AI.
Track users’ clicks and navigation patterns.
Visualize user engagement and interaction.
 Capture user interactions for usability analysis.
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Menu
- Product
- Testing Features
Understand user behavior on your website.
Test usability on mobile devices and tablets.
Conduct live, guided user testing sessions.
Design or refine your information architecture.
Allow users to test without assistance.
Understand visitors’ goals and satisfaction.
Determine which design performs better.
Analyze your website against competitors.
Optimize design before development.
Measure ease of finding your online properties.
- Reporting Features
Gain deeper insights using the power of AI.
Track users’ clicks and navigation patterns.
Visualize user engagement and interaction.
Capture user interactions for usability analysis.
