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8 Greatest Books About UX Design

There is lots to learn about UX design. UX designers are responsible for creating software and technology that we use daily. There are plenty of resources to help you gain more knowledge on UX design. Books are one of the easiest ways to learn more about a certain subject or

How to Create an Information Architecture for an Intranet

With an increase in people working remotely, many organizations are now optimizing their digital collaboration tools and applications. Intranet is one of the applications many organizations are upgrading. However, many organizations redesign their intranets with little attention to Information Architecture, which leads to poor usage and adoption. Information architecture design

How to Track and Fix All the Weakest Parts of Your User Journey Map

Nowadays, businesses from all kinds of industries are hyper-focused on their customers. In fact, customer experience has become a priority, particularly for businesses selling their goods and services online. That’s why customer (or user) journey mapping has become so popular. It’s a surefire way to visualize the journey of every

Why UX Should Be a Priority for Digital Marketers in 2022

User Experience (UX) has evolved in recent years to become an integral part of digital marketing. UX is a user-centred design that considers user needs, expectations, and experiences when designing the user interfaces for a product or service. It is essential to understand why users abandon your site or do

4 Reasons Why Business Leaders Should Pay More Attention To Heatmaps

Let’s explore how heatmaps provide marketers with invaluable data that helps understand how users behave and navigate. Heatmaps are a great way of understanding what visitors actually do on your website. They can provide insights into where they click, how far they scroll, what content they actually spend time looking

How UX Process Methodology Has Evolved

The user experience (UX) concept has been around for ages. When a company conducts user research through different methods, such as user interviews and user surveys, the process is often user-focused to improve the user experience for various products and services. Additionally, when a company designs its products to suit

5 UX Rules Tech Startups Need To Master

It’s a challenge for any startup to get off the ground these days. The competition is tough and you need to consider a number of factors to stand out and make your project cut through the industry noise. And one of the crucial factors that are often overseen is ever-expanding

The Role of Color in UX Design

One of the major factors driving choices of color in UX design is the psychological impact it has on the user. While a lot of people might deem a color choice to be an embellishment of sorts, every color has a specific mood and niche in the color palette in

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