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How to Create Human-Centered Websites with Your Clientele in Mind

Reaching users on a human level requires insight about who your target audience is and how best to serve them. Designers should start with site visitor demographics and branch out to psychographic, hitting all the points a person needs to make an informed decision about purchasing or converting into a

The Application of Cognitive Psychology to User-Interface Design

Human beings have different perceptions of the same thing. We think, analyze, and create a picture in our minds. However, the thought-process responsible for the outcome goes unnoticed. This study is related to cognitive psychology. Today, every software company gives importance to cognitive psychology because of its essential role in

Why Your UX Isn’t Winning Over Your Customers

What makes the ideal customer journey through your website? You must nail every aspect of the path a person travels through your site, or you risk losing visitors. Creating a positive UX starts with understanding the needs of your users and refining details until you hit on the perfect mix.

Instant, actionable UX insights

Start Free Trial Instant, actionable UX insights Loop11 makes it easy to get the data you need to design websites your customers love. ✓ Your custom branding ✓ Get started in minutes ✓ No credit card required    Trusted by thousands of companies to test usability including… Our customers use Loop11

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Mobile Application Testing

Remote Mobile Usability Testing App testing is the key to launching a successful app or website. With mobile use on the rise, the best user testing apps reveal key insights into user behaviour. What is user testing on mobile? Online mobile app testing lets real users interact with your app

Everything You Need to Know About A/B Testing

A/B or split testing is one of the best ways to track your results. The concept is quite simple: test one variable against another. There are countless applications for A/B testing, whether you’re comparing variables in an ad, features on an app, your website’s layout, or anything else. In this

Instant, actionable UX insights

Start Free Trial Instant, actionable UX insights Loop11 makes it easy to get the data you need to design websites your customers love. ✓ Your custom branding ✓ Get started in minutes ✓ No credit card required    Trusted by thousands of companies to test usability including… Our customers use Loop11

Neuroarchitecture and UX: The Importance of Design Psychology

Most web designers, software engineers, and mobile application developers would agree that the best design is always informed by how the human brain works. Using psychology to inform your UX design can make you stand out from the competition, but making the wrong decisions could have unforeseen consequences. This post

What the Heck is Marketing UX?

When people think about UX design, they often associate it with product UX which is about making the product easy, effective, and efficient for customers. If you’re a UX practitioner, you would know that UX applies pretty much everywhere. From daily appliances we use to how an article is written,

Making Good UX Decisions – A Startup Cheat Sheet for the Perfect CX

Today, the industry is swiftly driving from being business-centric to customer-centric. With this revolutionary wave, customer experience (CX) emerges as one of the most important aspects that businesses are now eager to invest in. Gartner suggests that User Experience (UX) is a key area that marketing departments focus on, to

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