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3 Levels of Product Prototyping

Prototypes are the initial sample of the product being developed. Creating them allows you to make your workflow more efficient. Time is saved, communication is improved, and tasks are identified to focus on. You gain insight into how the product will actually work. Prototypes are created at various stages of

How to Plan for Product-Market Fit Before Launch

One of the key considerations before launching a product is to ensure that you have a strong product-market fit. On the surface, this may seem like a simple concept. However, product-market fit can be a tricky concept and is something you need to constantly revisit at every stage of the

The Importance of User testing

The Importance of User Testing – 5 Tips to Conduct It on a Low Budget

When it comes to key mobile application statistics, Buildfire says the Apple Store has 1.96 million applications while Google Play Store boasts around 2.87 million downloadable apps. With all the competition, simply building a software or an application is not enough. And this is true not just with apps, but

Using Content First Design On your Site

If you picture how products are displayed in a grocery store, you can notice certain trends. Items most likely to appeal to women will be placed at the eye-level of the average woman’s height. Men are more likely to buy more expensive versions of products, so those are placed in

4 Best Practices of Usability Testing for Senior Product Managers

One fundamental aspect of product management that is constantly being ignored until it proves it is vitality to the whole product discovery process is usability testing. Unfortunately, many product managers, novice or experienced, fail to acknowledge this step’s significance until their products hit the market and get insufficient attention or,

Why These Top Graphic Designers Moved Into Visual Design & UX

Gone are the days of magazines and posters. Nowadays design has a whole new meaning with multiple layers that are not limited to graphic design only. With the constantly rising popularity of illustrations, people are coming to terms with the fact that traditional graphic designing does not cover most of

Why Major Software Companies Are Turning to UX Designers

We’re living in a world gone almost exclusively digital, and many companies struggle to adjust to the demands of 21st-century technology. It’s impossible to run a successful business without some sort of online presence, and the more accessible a company is by computer and mobile phone, the more profitable it

Top 10 Web Design Books

10 Best Web Design Books Ever Written

Web design is just like a spider’s web — complicated yet beautiful enough to keep you fascinated each time you see it. If we’re being dramatic, we could liken it to walking up a slippery slope, blindfolded. One tiny slip will have you tumbling down to square one. That’s why

Instant, actionable UX insights for digital agencies

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