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Design Hangout with Tom Greever, UX Director at Bitovi

This blog post chronicles an interview with Tom Greever, UX Director at Bitovi—a company that designs and develops web applications for all different kinds of companies. Tom just published Articulating Design Decisions, both as a book and video series with O’Reilly Media.   Can you tell us about your book and

How to Run an Effective True Intent Study

An effective way to assess the user experience your website offers is to understand who your users are and what tasks or goals they are trying to accomplish there. A True Intent Study helps you do just that. What’s a true intent study? As the name suggests, a true intent

Improve Your Emails for Better Usability Test Responses

Conducting usability tests requires usability testers—a group of people that matches your ideal user as closely as possible in terms of demographics and knowledge level. Identifying those potential testers can be tough (and we’ll have some tips on how to do that coming out shortly), but even after you know

Why you should always prototype & user test multiple designs

5,127. That’s the number of prototypes that James Dyson claims to have created trying to perfect his bagless vacuum cleaner. Five thousand, one hundred and twenty seven. You see designing stuff is a messy business. Some ideas work out, some don’t. It’s only through a certain amount of trial and error

The First Rule of Usability Testing: Test the Right Users

OK, so the real first rule of usability testing is, “do it.” But we can assume you already know that usability testing is important, and that you need to be doing it in order to make sure your apps and software are creating value for your users—and thus for you—as

The Power of Words in UX Research

It’s said that a picture paints a thousand words. But it’s also worth considering that a single word can evoke a powerful image. Consider, for example, what comes to mind when you encounter the word ‘gambling.’ Alternatively, consider the word ‘gaming.’ Likely, different mental images are triggered by each word.

Usability test questions: does wording matter?

Interaction Designers have a tough job. Designing is hard work! It requires the ability to be simultaneously creative and analytical – not an easy thing. When I changed jobs from being an Interaction Designer to being a UX Researcher, I initially assumed I would escape the rigors of the design

6 common challenges in managing UX projects and how to overcome them

As of today, I’ve been involved in Web and UX design for 12 years. The last three of them have been shared with my partners at Continuum, leading UX projects for a wide range of clients. It’s impossible not to notice certain patterns on how user experience projects wind up,

Usability vs. A/B testing – which one should you use?

These days, I see a lot of people arguing over the type of testing procedures they should follow – Usability testing or A/B testing. Honestly, I find this argument quite vague. In fact, it’s not an argument at all, because, they serve completely different purposes.  We need to clearly understand

The importance of planning in guerilla testing

When talking about user testing in the UX circles, there’s formal user testing, and then there’s guerilla testing. Formal user testing is the subject of many research papers and studies, but there is relatively little guideline on how guerilla testing should be conducted. Although many UX purists frown on the practice, guerilla testing

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