Understand user behavior on your website.
Test usability on mobile devices and tablets.
Conduct live, guided user testing sessions.
Design or refine your information architecture.
Allow users to test without assistance.
Understand visitors’ goals and satisfaction.
Determine which design performs better.
Analyze your website against competitors.
Optimize design before development.
Measure ease of finding your online properties.
Gain deeper insights using the power of AI.
Track users’ clicks and navigation patterns.
Visualize user engagement and interaction.
Capture user interactions for usability analysis.
Get access to all Loop11 features for free. Start free trial
Understand user behavior on your website.
Test usability on mobile devices and tablets.
Conduct live, guided user testing sessions.
Design or refine your information architecture.
Allow users to test without assistance.
Understand visitors’ goals and satisfaction.
Determine which design performs better.
Analyze your website against competitors.
Optimize design before development.
Measure ease of finding your online properties.
Gain deeper insights using the power of AI.
Track users’ clicks and navigation patterns.
Visualize user engagement and interaction.
Capture user interactions for usability analysis.
Looking for something else? Search again.
We’re excited to be sponsoring another exciting usability event called World Usability Day (WUD), taking place on November 13, 2014. WUD is a single day of events occurring in over 25 countries that brings together communities of professional, industrial, educational, citizen, and government groups for our common objective: to ensure
For many organizations, the sales and marketing team operate within a completely separate circle to the product development teams, but they are closely linked by the financial/budget calendars as well as the product release cycles. In the majority of cases the sales and marketing activities tend to dictate the initial
Sarah Horton and Whitney Quesenbery recently wrote a book called A Web for Everyone that talks about the struggles people with disabilities encounter online and how modern web developers can help to lift this burden. Quesenbery and Horton’s book brings web developers into the conversation by providing various examples that people
For most usability professionals lab-based research has been the only testing method they’d consider. However, with the growth of Web 2.0 and Web 3.0 technologies online, unmoderated user testing (also known as remote unmoderated or asynchronous user testing) is gaining traction and being used not only as a compliment to,
The design and user research community is all abuzz with the “customer experience” and its importance as a complement to user experience. What do the two terms mean and can businesses win by taking both areas seriously? That’s what this blog post will explore. Before we dig deeper, let’s define
“Findability precedes usability in the alphabet and on the Web. You can’t use what you can’t find.”—Peter Morville, in Ambient Findability Last month, CEO Toby Biddle recently posted a guest article with our friends at UX Matters on the topic of search engine findability. Testing the usability of your existing website is
Want to know how you should appear in search results, where to place your most important information when trying to improve your website for conversions, and how to draw attention to your products in advertising? Then you will want to check out these valuable lessons from popular eye tracking studies.
Traditionally, one of the big issues people have with usability testing is the large investment of time and money to conduct a proper study. Unmoderated (or remote) usability testing offers an alternative method that is cheaper and easier to run. Jeff Sauro over at MeasuringUsability.com outlines 10 important things
Once you have learned how to improve your website for conversions, your next job is to ensure that all of the people who make it to your shopping cart actually complete their purchase. Your online shopping cart can make or break the deal – here’s how to improve user experience
When it comes to your business website, your goal should go beyond just traffic – your goal should be to take your visitors and turn them into conversions. Once you have defined your conversion goals (which could include signing up for a mailing list, submitting a contact form, downloading a
